What is Smartwash

Dr. Wiesner Test & Automation Pvt. Ltd., from Germany is a wholly owned subsidiary of Dr. Wiesner Steuerungstechnik. For more than 50 years, Dr. Wiesner has enjoyed a strong global presence and entered the Indian market with a revolutionary lifestyle product, a smart toilet seat called SmartWash.

Client Brief

"Providing an innovative and hands-free experience, SmartWash is set to conquer the last frontier of bathrooms. It allows you to experience a whole new level of hygiene and comfort. This revolutionary product comes in six smart variants; each of which has a host of advanced features, designed for pleasure."

To launch the product in India, the company required us to execute everything from branding strategy and product user interface to promotional communication.

Strategy

The work included brand positioning, brand identity, product and UI design for the remote, UX/UI for the website and B2B portals, product packaging and brand launch. We worked on the website, including the sales portal. It was challenging to create a full-fledged plan for the project as it was a completely new product for the Indian market. Since the product essentially focused on hygiene, we maintained a clean look for the design by using white space to showcase the product.

The SmartWash logo was inspired from a water droplet and made to represent the letter S. For all the six variants, we created an independent design language for each product which was relevant to the product’s features.

Smart wash logo inspired from water drop and repersent S. It has six variants we have created design language for each product by referring its behavior.

Icons

Created 44 unique icons for features of the product, by extending the design language. The design approach is very simple, for keeping the hygiene look mostly used stroke and dots and special highlight little bit color touch. These icons will convey the feature visually to everyone from a kid to elderly people. This icon placed as touch buttons of the product, you can see these on remote side panel

Website demo

Home page

It has a full-width hero slider for promotional and topical content. We have placed a carousel with all range of smart wash product and below we highlighted main key features by animating them.

Product

All the product looks the same but maintained variants design language for each product page. Those graphics made a major differentiation across all product page.

Product

The top banner section included product slideshow, Product video, logo, small description about the product and buy button with a price.

Next section is the combination of tabs that includes features, specification, shape guide, packing list, and review.

Also displayed highlighted features in slider along with comparing and how to install section.

Sales app

This microsite mainly for marketing people, to present to B2B customers. This responsive microsite is suitable for tablet and laptops. It has login function, each marketing people will have unique login details.

It can save customer details and their preferred product. Marketing people can generate an immediate invoice for customers and share with customers through email.